This full year course deals with major areas of advertising, including advertising design, editorial design, graphic design and package design. It is designed to develop the knowledge and understanding of the aesthetic principles, history and skills involved in all phases of advertising. Heavy emphasis is placed on the proper tools, the vocabulary of the advertising field, the many types of media used, the various techniques and an awareness of the methods of reproduction. Creating ideas from roughs to finished art will be stressed in all advertising assignments. Students will work to build a college level portfolio. Actual client projects are used in an authentic atmosphere. Students will learn to use Adobe Photoshop, Adobe Indesign and Adobe Illustrator on iMacs.

 

Click on the thumbnails above to view student projects.

Last updated: December, 2008